The Brushtail Herald — freezing coffee

Toby Walker

Freshness, Storage, and Beyond

It is my personal experience that coffee reaches its peak flavor potential 3 days after roasting. Any sooner than that, and all subtle-ness will be covered in a blanket of dull "roast" flavor. From approximately days 3-7, flavor is at its apex. It is here that virtually all beans are at their very best. Coffee brewed 3-7 days from its roast day is to me, a special thing, and a perfect accompaniment to a morning of gratefulness.  

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